It all starts with design
Sustainability is the common thread running through all our practices. The choices that are made regarding the durability and pleasantness of the materials, production partners, minimizing waste, usability of the garments and longevity of the styles all make for the overall sustainability of the finished garment. It is about how we listen to our customers to produce clothes they really want, need and use.
Our professional in-house care service is designed to maintain and retrieve the softness, warmth and appearance of your knit. By taking responsibility of our products long after they have left our stores, we aim to bring back the appreciation of well made quality garments. We also guide our customers how to best take care of their knits in daily life.
We will take it back
(if you are ready to part with it)
As a way of taking responsibility of our knits till the very end, we take back all used Arela knits. When a customer brings their used knit back to our store, they get 20% off of a new (or new-to-her) product. We will take care of the knits, mend them and sell them as second hand, or, if there is no wear left, use the material for new products or for care service mendings in a true closed loop fashion.
Quality materials are timeless
We choose all our materials based on criteria of durability, usability, washing requirements, maintainability and recyclability. We prefer pure 100% materials instead of blends, for best maintainability and recyclability. In Sunday collection no yarn dyes are used. We are constantly searching for new materials to better suit our needs and sustainability criteria.
Recycled, reused, reloved
The natural materials used for our garments are precious, and it is of utmost importance to us that they do not go to waste. That is why we re-use the material to mend other garments and to make new products such as sleep masks and custom pieces.
Small things matter
Traditional webshop packages produce loads of waste. We ship all our webshop orders in reusable RePack packages, with no extra cost for the customer. We aim to encourage discussion on sustainability in the industry, arrange events on sustainable clothing, and consult other businesses in sustainable practices. We price our products responsibly, not pushing the prices below the cost that ensures we can produce them sustainably, ethically, and keep our quality intact.